We call this process co-creation, and it’s how we’ve launched more than 100 products or features since opening in 2014, like the Opal Nugget Ice Maker and the GE Profile Smart Indoor Smoker. FirstBuild is headquartered in Louisville, KY, and is a wholly-owned subsidiary of GE Appliances, a Haier company.

The Sourdough Sidekick was developed in collaboration with experts from King Arthur Baking Company. The result is automation that respects the craft—without cutting corners.

Brought to life by a community of 4,000+ bakers.

Watch the Sidekick come to life